For many people beer is just a beer, any beer will work. Just like I was once asked what is the best beer in the world? And the answer is “FREE BEER“. But upon people that explore beer in depth, they will seldom agree on this term. As the best beer in the world belong to individual liking.
We can argue for years before we came to a conclusion that which is the best beer in the world, but for me the answer is not really important. But is beer just a beer?
Having a craft beer shop is great as I can talk to customer and understand feedback direct from customer. To many first timer for them beer is just a beer, nothing can surprise them. I guess they are not wrong to think that way, as for most consumer – beer is just a liquid that can make them drunk.
As for me, beer is not just a beer. What beer you drink? How you drink it? Can actually tell your taste bud and how you enjoy the drinks. It does tell a bit of character of the person as well. I should not go in depth in this, as it would be called judging.
Beer is not just a beer because every beer are different and give different flavour. Not many will sit down and agree to their favourite beer, not counted for those that drank only 5 types of beer. For those have try more then 30 types of beer, to choose a favourite is kinda hard.
I wouldn’t say that beer is complicated, it meant to be a simple drink that best accompany with friends. That’s why beer have been the favourite choice of alcoholic drink in the world. If beer is just a beer, then we can’t convince much to the person who think that way. But if you willing to explore a bit on the beer, then beer can bring out some surprising character and style that you may eventually like.
Of course in theory, a lot of people drink just to get drunk. So for them beer is just a beer. The cheaper the better, weirdly when it come to the real situation many of beer drinkers actually think differently. Even though is the same brand on different bar, they will sometimes pay a bit extra for the same beer they think taste nicer on that bar. Maybe beer is not just a beer, maybe the consumer that I presume that beer are the same actually enjoy the taste of beer in their own liking. Maybe somewhere down there we are more beer expert then we know. Or maybe I’m wrong.
Is beer just a beer? I let you decide! Cheers!
“It began with the forging of the great keys, 2 for me, the wisest and fairest of all living beings, one for my manager, the greatest beer encyclopaedia, but they were all deceived for another ring was made; in the mountain of Centennial Hops with the cask of whiskey
that asshole my big boss forged in secret, a master to key control the others”
On one perfect sunny fateful day, I was given a set of keys to Ales and Lagers; a key so powerful that it ruled all beers, a key to a portal that promises endless drunken possibilities. Sometimes you go invisible. So yeah it was cool as shit and I just have to lose it a couple of weeks after in Malacca and it was not recovered ever again, because I truly believe some fucking Hobbit stole it, realised it’s supreme power and held on to it so firmly. (It was eventually found but that’s story for another day)
After a fuck load of grovelling, coaxing, bribing, mind washing, sneaky dirtbag tricks that I’d prefer never to speak about and blackmailing, JUSTICE PREVAILS! Albeit through a special kind of arrangement (in which I had to work there to learn the beers I’m drinking), and I was yet again awarded the set of key that I born to own. I was so happy, we drank until the sun came out and shop ran out of the awesome bottom shelf beers *wink wink*
To quote Spiderman, “With great power comes great responsibility”. So within the first week of work I organised the inaugural “Ales and Lagers’ Worker Union’s Strike”, we demanded for better whatever, which was paramount. It didn’t matter. The
asshole big boss eventually agreed to listen to our demands at 4.75pm, yes because my big boss hustle hard. My manager was *allegedly* on his off day so it was up to my newfound courage and me to negotiate the terms of our welfare. For the first time in my life, I discovered I could be bribed with not three, not two, but ONLY one beer. That asshole big boss gave me a beer I cannot refuse, I can tell you that! Look at the bright side; we managed to set up our worker’s union, a feat which makes climbing Mount Everest like eating chicken.
Ever since I was young, I wanted to be a Police. Damned if I know why, so being a “beer consultant” or that-basterd-that-pours-beer is a pretty kickass upgrade if you ask me. While serving my 30 days tenure in Ales and Lagers, I have made a few profound discoveries. For instance;
(One). I wash glasses. A lot, a lot, a lot of glassses. So many glasses I’m seeing a therapist to help me address my nightmares with glasses. Oh, broke a few of them too. But what my big boss doesn’t know won’t hurt my glasses. I mean me. See!
(Two) Normally if I’m hanging at the shop, I’m lubricated with booze. BUT, when I’m drinking I can’t bloody count. Maybe like a 6 months old kid. Everything seems to get hazy after 2. Hence, with Drunk Dyscalculia Disorder, DDD (it’s a real word) I’m spending many hours with a beer shop enduring the pain of looking at lovelies I can’t drink. If you’re willing to take the risk; either a gargantuan bill or a FREE one, kindly feed me with beers. I really love just about anything!
(Four, I mean Fifteen) Got paid a decent salary at the end of the month but as fate has it, I spent it on 45 bottles of beers. I don’t even know I’ve had those beers. Weird.
Well, overall, I’ve enjoyed my short tenure working there and was glad to make a few acquaintances, both with the people and the beer. However, I do have a pickup truck and the keys to the shop and please contact me if you are interested in pulling a beer heist job in this awesome beer shop in Publika. I could really use a few extra pair of hands to helping with the loading.
Tiger Beer, the world’s No. 1 international Asian beer debuted the first ever radler in Malaysia with the launch of the all-new Tiger Radler at KL Live along Jalan Sultan Ismail today. Tiger Radler is all-new variant of Tiger Beer that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice to produce a beverage that is doubly refreshing.
Speaking during the launch of Tiger Radler, Bruce Dallas, Marketing Director of Guinness Anchor Berhad shares, “Radler has proven to be a resounding success in other markets all across the world right now, and is being introduced in Southeast Asia in both Malaysia and Singapore simultaneously. The launch of Tiger Radler in Malaysia is set to solidify Tiger Beer’s market leadership in Malaysia and represents yet another of the innovative ways that we keep the Tiger brand refreshing for our discerning drinkers across the country.”
The Tiger Radler launch event also featured a consumer launch party attended by over 500 people consisting of media, bloggers and Tiger Beer fans raring to try the refreshing taste Tiger Radler for the first time. This exhilarating party featured invigorating performances from a smorgasbord of local comedians, bands and DJ’s to provide an eclectic evening of double refreshment.
With a refreshing mix of Tiger Beer and natural lemon juice, this sophisticated European-style drink has a distinctive cloudy look that makes it the perfect beverage for moderate consumption occasions with family or friends. Tiger Radler will be available in pubs, bars, restaurants & coffeeshops across the country from Dec onwards, as well as in East Malaysia by March 2014 at the same retail price point as Tiger Beer.
For more information on Tiger Radler, please head on over to the Tiger Radler website at www.doublerefreshment.com.my or to the Tiger Beer Facebook page at www.facebook.com/TigerBeerMY today to get doubly refreshed.
People always asked me can we brewed our own beer. Is a thin fine line that sometimes we ourselves not sure is it legal. Once a lawyer friend told us that is ok to brew your own beer but don’t shout it out too loud and don’t sell it. But to get the brewing ingredient is actually not as easy. Making it not easy to brew all the time. Of course the Malaysian Government are not very supportive to anything related to alcohol. Making us very worried to bring in ingredient that make beer.
If the G allow the people to brew, then many people will resort to brewing their own beer then drinking the commercial beer that are widely available with excessive tax. I for sure support home brewing as this will encourage people to create better localise ingredient beer that we may discover and call it our own.
2 big breweries in Malaysia and don’t allow any more new license to brew is a sad situation in this country. Many of my customers in Ales & Lagers was surprise that there are some many different tasting beers out there, some have even converting their friends to try out craft beer.
For now, we don’t even know which channel that we should asked for this to happen. Everything is so sensitive from religion to race. Once touch on alcohol, this country become overly sensitive on the issue. For now is just a dream that not even hope have any glimpse. Until the day we able to see this country more open minded. Cheers!