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GAB Sets New ‘Mugnificent’ Record

September 25, 2014 - 12:06 pm No Comments

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Hints that something big awaits the public were dropped weeks before the launch of Guinness Anchor Berhad’s Oktoberfest celebrations. Does size really matter? Is big better? The curiosity of many was laid to rest when the country’s leading brewery unveiled Malaysia’s Biggest Mug at their launch of the annual beer festival. Standing at 2.6m high and 1.72m wide, the giant replica of the company’s renowned Oktoberfest 2014 promotional mug, created a new record that was endorsed by The Malaysia Book of Records at the event.

Hans Essaadi, managing director of GAB said: “Oktoberfest is a popular festival that many look forward to annually. And so this year, we decided we are going to commemorate it in a big, extraordinary way; hence the grandeur you see before you. This feat definitely has been a rewarding challenge especially now that we’ve set a new record in The Malaysia Book of Records.

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“Having organised the festival successfully for six years, this is an undeniably proud moment for us here at GAB. We are thrilled to bring you a bigger and better Oktoberfest celebration this 2014. Look out for Malaysia’s Biggest Mug as it travels across the country next month,” he said at the launch held at the brewery’s tavern.

Attendees at the media launch were given a glimpse of what’s in store throughout the month of October as they indulged in popular German fare, enjoyed the traditional Oompah band, participated in beer stein race, and were enthralled by magic tricks.

The Biggest Mug which took about a month to complete, is made out of fibre glass. The giant vessel, which can actually hold liquid, will be travelling the peninsular so consumers can have a closer look and partake in Malaysia’s Biggest Mug “Guess the Litre” challenge. The top 5 participants who provide the correct or closest estimated volume of liquid the receptacle can hold, wins a year’s supply of Tiger Beer.

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Be sure to note the following dates and locations of Malaysia’s Biggest Mug:

  • Oct 2: Festival Walk, Ipoh
  • Oct 3 and 4: Setia Walk, Puchong and Auto City, Penang
  • Oct 10 and 11: Scott Garden, PJ and Upper Penang Road
  • Oct 16: Desa Sri Hartamas
  • Oct 17 and 18: Changkat Bukit Bintang and Jonker Street, Malacca
  • Oct 24 and 25: Sunway Giza, PJ and Sutera Mall, Johor Bharu

As for the hand-held version, the GAB Oktoberfest mug is available in two designs. To collect, simply buy four pints or two jugs or two buckets or a tower of either of the participating brands (Tiger, Guinness, Anchor, Heineken, Kilkenny, Kirin, Smirnoff, Strongbow, and Paulaner) for one Oktoberfest mug.

Log on to GAB’s Oktoberfest Facebook page from now until Oct 31 for more news and exciting activities.

The Official BPL Trophy Arrives in Malaysia!

September 5, 2014 - 10:55 pm Comments Off

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With the much-awaited Barclays Premier League 2014/2015 season finally kicking off in August, what better way to gear up for more great footie moves, legendary players in action and drama both on and off the pitch, than by getting up close with the coveted official BPL trophy.

Fanning the passion of fans, the trophy was brought down by the league’s official beer partner Carlsberg to launch its newest BPL consumer campaign, which is expected to strengthen the bonds of friendship as much as football fans’ love for the brew in Malaysia.

At the launch held at Publika Shopping Gallery, invited guests and the public came together to welcome the ultimate symbol of league domination before it set off on a tour to selected locations across the country.

From August 29-31, the trophy will be making stops throughout the Klang Valley, Penang and Johor on its whirlwind tour. It will be easy to spot as it moves from one location to another in a customised truck cum display platform, the Carlsberg ‘Champions Trophy Truck’.

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Football fans will be able to take photos and videos with the Cup at the ‘Champions Trophy Truck’ stops, and even stand to win themselves BPL memorabilia. All consumers need to do is snap a photo of the ‘Champions Trophy Truck’ when they see it on the road, or take a ‘selfie’ with the official BPL trophy, sharing the moment with likeminded friends. Exclusive gifts and merchandise await the most creative photos and poses uploaded to Facebook and Instagram with the hashtag #CarlsbergTrophyTour.

“This BPL season, Carlsberg will focus on three things, beer, football and friendship,” said Henrik Juel Andersen, Managing Director of Carlsberg Malaysia. “Football is as much about the supporters as it is the clubs and it has been said that the sport belongs to the fans who support it week in week out. As the official beer partner of the BPL, we kick started the season by rewarding our consumers with an experience that few in the world can say they’ve had. There will be many more moments of glory and timeless friendship throughout the season and we invite our consumers to enjoy these memorable and unique Carlsberg moments with friends.”

At the launch, Carlsberg also unveiled details of its latest consumer promotion which will run from September 1 to October 31 this year. Taking its second season’s consumer promotion to the next level, Carlsberg is giving each grand prize winner the money-can’t-buy opportunity to attend the ‘Ultimate BPL Retreat’ with three of their closest friends. Hosted by four bona fide BPL legends, the retreat will see the group spending 2 days and 1 night immersed in a football experience like no other while strengthening the bond of friendship over ice-cold Carlsberg. Consumers stand a chance to win the passes when they enjoy Carlsberg Green Label at participating coffee shops, food courts, restaurants, bars and bistros or when they buy the specially packaged 6-can BPL Match Pack.

At select coffee shops, food courts and restaurants, passes for four to the ‘Ultimate BPL Retreat’ and RM388 await each of the twelve lucky consumers who find a trophy icon on the bottle cap of a large (640ml) Carlsberg Geen Label bottle. The 36 lucky consumers who discover a hop leaf icon on their bottle caps will win a limited edition Carlsberg BPL referee jersey and RM188 each while 360 limited edition, Carlsberg BPL referee jerseys will go to consumers who find a jersey icon on their bottle cap.

At select bars and bistros, consumers who spend more than RM100 on Carlsberg in a single receipt can participate in the contest by answering a simple question via text message. Participants will get the chance to draw from a pool which includes 20 grand prizes, each consisting of four passes to the ‘Ultimate BPL Retreat’ as well as 360 consolation prizes of the limited edition Carlsberg BPL referee jersey.

Also, for the duration of the consumer promotion, whenever consumers buy a specially packaged 6-can BPL Match Pack of Carlsberg Green Label from participating hypermarkets and supermarkets, they might just be lucky enough to win a golden ticket for four to the ‘Ultimate BPL Retreat’. Consumers can also look forward to testing their BPL knowledge in the pub quizzes held during viewing parties throughout the season where they will also get a chance to win passes to the ultimate retreat.

For more information on Carlsberg’s Official BPL Trophy Tour and latest consumer promotion, visit www.facebook.com/CarlsbergMY.

Kirin Ichiban Presents Malaysia’s First Glamping Night 2014

September 4, 2014 - 3:26 pm Comments Off

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Kirin Ichiban, Japan’s No.1 100% malt beer proudly presents Malaysia’s first Glamping Night 2014.

For one night only, Kirin Ichiban will inspire those who appreciate the best in entertainment, food and beer at its purest, by igniting some of the finest moments in this first-of-its-kind event. ‘Glampers’ will get an opportunity to experience activities that reflect the best of camping and Japan; from traditional Japanese games, to arts and crafts, to delectable Japanese bites, as well as Japan-inspired performances throughout the night.

“As Kirin Ichiban is a beer brewed for good times, we want to engage consumers by bringing the best of Japan’s experiences to them”, explained James Kim, Brand Manager of Kirin Ichiban Malaysia. “Glamping is a hybrid of the conventional camping experience with a Japanese twist”.

Upon completion of all the activities during the event, Glampers will also stand a chance to win the ‘prize of a lifetime’, which will be revealed on the night itself.

The campaign is running from now till 21st September 2014. To stand a chance to attend Glamping Night 2014, purchase Kirin Ichiban at any participating outlets in Klang Valley, receive a Glamping scratch card and register online. For more information, visit kirinichiban.com.my/glamping.

Lervig Aktiebryggeri Konrad’s Stout

August 25, 2014 - 11:05 am Comments Off

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Nose
Light chocolate, malty on the sweet side

Taste
Entry is smooth with chocolate and light sweet roasted. Also bring a light roasted at the end with good vapour of alcohol that bring up the sweetness. At 10% the alcohol is nicely hidden. As you drink a long the roasted are strong but on the roasted bitter! Slow sip and drink will enhance the flavour.

My opinion
Very nice beer at 10%abv. Can be aged a bit longer will make it even more balance. Highly recommend with some sweet dessert.

Heineken Inspires Worldly Adventures with ‘Cities of the World’

August 14, 2014 - 6:46 pm Comments Off

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Heineken launches ‘Cities of the World,’ a global campaign aimed at inspiring people to get out of their routines and start exploring their cities. Borne of the insight that Heineken drinkers may be familiar with the hot spots of their cities but may not venture out to explore more, this campaign aims to inspire them to move away from their usual habits and discover more within their own backyard.

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This two-month long campaign sees the introduction of limited Cities edition bottles and encompasses digital activities that help people unlock hidden gems around Malaysia.

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“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

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For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.

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For those with a passion for discovery, Heineken developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.

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Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014.

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For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out www.heineken.com/openyourcity.

 

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