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The Official BPL Trophy Arrives in Malaysia!

September 5, 2014 - 10:55 pm No Comments

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With the much-awaited Barclays Premier League 2014/2015 season finally kicking off in August, what better way to gear up for more great footie moves, legendary players in action and drama both on and off the pitch, than by getting up close with the coveted official BPL trophy.

Fanning the passion of fans, the trophy was brought down by the league’s official beer partner Carlsberg to launch its newest BPL consumer campaign, which is expected to strengthen the bonds of friendship as much as football fans’ love for the brew in Malaysia.

At the launch held at Publika Shopping Gallery, invited guests and the public came together to welcome the ultimate symbol of league domination before it set off on a tour to selected locations across the country.

From August 29-31, the trophy will be making stops throughout the Klang Valley, Penang and Johor on its whirlwind tour. It will be easy to spot as it moves from one location to another in a customised truck cum display platform, the Carlsberg ‘Champions Trophy Truck’.

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Football fans will be able to take photos and videos with the Cup at the ‘Champions Trophy Truck’ stops, and even stand to win themselves BPL memorabilia. All consumers need to do is snap a photo of the ‘Champions Trophy Truck’ when they see it on the road, or take a ‘selfie’ with the official BPL trophy, sharing the moment with likeminded friends. Exclusive gifts and merchandise await the most creative photos and poses uploaded to Facebook and Instagram with the hashtag #CarlsbergTrophyTour.

“This BPL season, Carlsberg will focus on three things, beer, football and friendship,” said Henrik Juel Andersen, Managing Director of Carlsberg Malaysia. “Football is as much about the supporters as it is the clubs and it has been said that the sport belongs to the fans who support it week in week out. As the official beer partner of the BPL, we kick started the season by rewarding our consumers with an experience that few in the world can say they’ve had. There will be many more moments of glory and timeless friendship throughout the season and we invite our consumers to enjoy these memorable and unique Carlsberg moments with friends.”

At the launch, Carlsberg also unveiled details of its latest consumer promotion which will run from September 1 to October 31 this year. Taking its second season’s consumer promotion to the next level, Carlsberg is giving each grand prize winner the money-can’t-buy opportunity to attend the ‘Ultimate BPL Retreat’ with three of their closest friends. Hosted by four bona fide BPL legends, the retreat will see the group spending 2 days and 1 night immersed in a football experience like no other while strengthening the bond of friendship over ice-cold Carlsberg. Consumers stand a chance to win the passes when they enjoy Carlsberg Green Label at participating coffee shops, food courts, restaurants, bars and bistros or when they buy the specially packaged 6-can BPL Match Pack.

At select coffee shops, food courts and restaurants, passes for four to the ‘Ultimate BPL Retreat’ and RM388 await each of the twelve lucky consumers who find a trophy icon on the bottle cap of a large (640ml) Carlsberg Geen Label bottle. The 36 lucky consumers who discover a hop leaf icon on their bottle caps will win a limited edition Carlsberg BPL referee jersey and RM188 each while 360 limited edition, Carlsberg BPL referee jerseys will go to consumers who find a jersey icon on their bottle cap.

At select bars and bistros, consumers who spend more than RM100 on Carlsberg in a single receipt can participate in the contest by answering a simple question via text message. Participants will get the chance to draw from a pool which includes 20 grand prizes, each consisting of four passes to the ‘Ultimate BPL Retreat’ as well as 360 consolation prizes of the limited edition Carlsberg BPL referee jersey.

Also, for the duration of the consumer promotion, whenever consumers buy a specially packaged 6-can BPL Match Pack of Carlsberg Green Label from participating hypermarkets and supermarkets, they might just be lucky enough to win a golden ticket for four to the ‘Ultimate BPL Retreat’. Consumers can also look forward to testing their BPL knowledge in the pub quizzes held during viewing parties throughout the season where they will also get a chance to win passes to the ultimate retreat.

For more information on Carlsberg’s Official BPL Trophy Tour and latest consumer promotion, visit www.facebook.com/CarlsbergMY.

Kirin Ichiban Presents Malaysia’s First Glamping Night 2014

September 4, 2014 - 3:26 pm No Comments

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Kirin Ichiban, Japan’s No.1 100% malt beer proudly presents Malaysia’s first Glamping Night 2014.

For one night only, Kirin Ichiban will inspire those who appreciate the best in entertainment, food and beer at its purest, by igniting some of the finest moments in this first-of-its-kind event. ‘Glampers’ will get an opportunity to experience activities that reflect the best of camping and Japan; from traditional Japanese games, to arts and crafts, to delectable Japanese bites, as well as Japan-inspired performances throughout the night.

“As Kirin Ichiban is a beer brewed for good times, we want to engage consumers by bringing the best of Japan’s experiences to them”, explained James Kim, Brand Manager of Kirin Ichiban Malaysia. “Glamping is a hybrid of the conventional camping experience with a Japanese twist”.

Upon completion of all the activities during the event, Glampers will also stand a chance to win the ‘prize of a lifetime’, which will be revealed on the night itself.

The campaign is running from now till 21st September 2014. To stand a chance to attend Glamping Night 2014, purchase Kirin Ichiban at any participating outlets in Klang Valley, receive a Glamping scratch card and register online. For more information, visit kirinichiban.com.my/glamping.

Lervig Aktiebryggeri Konrad’s Stout

August 25, 2014 - 11:05 am Comments Off

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Nose
Light chocolate, malty on the sweet side

Taste
Entry is smooth with chocolate and light sweet roasted. Also bring a light roasted at the end with good vapour of alcohol that bring up the sweetness. At 10% the alcohol is nicely hidden. As you drink a long the roasted are strong but on the roasted bitter! Slow sip and drink will enhance the flavour.

My opinion
Very nice beer at 10%abv. Can be aged a bit longer will make it even more balance. Highly recommend with some sweet dessert.

Heineken Inspires Worldly Adventures with ‘Cities of the World’

August 14, 2014 - 6:46 pm Comments Off

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Heineken launches ‘Cities of the World,’ a global campaign aimed at inspiring people to get out of their routines and start exploring their cities. Borne of the insight that Heineken drinkers may be familiar with the hot spots of their cities but may not venture out to explore more, this campaign aims to inspire them to move away from their usual habits and discover more within their own backyard.

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This two-month long campaign sees the introduction of limited Cities edition bottles and encompasses digital activities that help people unlock hidden gems around Malaysia.

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“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

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For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.

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For those with a passion for discovery, Heineken developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.

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Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014.

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For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out www.heineken.com/openyourcity.

 

Potbellies (Soon to be named Lee Tai Fu) in Singapore

July 24, 2014 - 9:30 am Comments Off

This was one of the early place that developed my interest in craft beer about 2 years ago when it was still named Heart of House. The partnership of this gastropub has split and one of the owner has branch out and set up his own place.

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Now Derek, the owner of Potbellies has set out on his own to set up this gastropub that focus on good food and affordable good craft beer. Lots of American craft beer, Germans, Belgians and ciders to be offered here.

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If IPA, Saison, Porter, Cider and Weissbier are something that hit hard on your thirst, then Potbellies is the place for you. According to Derek (the owner), they have struck an exclusive deal with Singapore’s American Craft Beer Club. They will provide some very attractive price to their offerings of American craftbeer to add on top of the delicious food like Otah-otah pizza and fried chicken wings that is to be offered. More beer varieties will be offered on tap and also some limited edition American craftbeer.

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So, if you happen be around Tiong Bahru area in Singapore, make sure you pay a visit to Potbellies. It is situated right beside NTUC along Kim Tian Road, you will not missed the outdoor table and flooring tiled with craftbeer bottle caps that beautifully decorate the place. However be informed though, that Potbellies will be rename to Lee Tai Fu soon, due to unintentional infringement of the same name of an establishment in the USA. Address can be found as follow.

Lee Tai Fu (formerly known as Potbellies)
16 Kim Tian Road
Singapore 169251

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