SINGAPORE, 5 MARCH 2014 – GUINNESS, the iconic brew synonymous with St Patrick’s Day celebrations around the world, invites you to get into the Irish spirit from 14 to 17 March 2014. With festivities lined up throughout the weekend, come dressed in green and don a signature GUINNESS top-hat for a street parade, or take part in a digital competition to fulfil your wanderlust with a trip to Ireland, the home of GUINNESS!
Bringing a world of celebration to its St Patrick’s Day weekend, GUINNESS Singapore will be offering a lucky fan and his/her friend a trip to Dublin, Ireland through its digitally led campaign. From now till 9 March, GUINNESS Singapore will post a series of pint-shaped visuals on its Facebook page (https://www.facebook.com/Guinness.SG). Released daily at 17:59, each image will hint at an iconic landmark from the world over, and fans will be tasked to guess the landmark hidden within the dark brew (the first sample is pictured below). The first fan to guess all landmarks accurately by sending the Facebook page a private message when the last image is released on 9 March, will win for him/herself and a friend a four-day three-night trip to Dublin. Return flight tickets, hotel accommodation and of course, the opportunity to tour the iconic St James’ Gate brewery, are all included in this grand prize!
Fans attending the weekend’s festivities can get themselves one of the signature top hats that feature prominently at every St Patrick’s Day celebrations, which GUINNESS has fashioned as a tall hat with an adjustable beard this year! All they have to do is purchase four pints of GUINNESS draught or a bucket of GUINNESS draught bottles at the appended list of bars and diner outlets, while stocks last. These locations, along with other participating outlets, will also offer attractive drink promotions during the St Patrick’s weekend. (Refer to Appendix for list of outlets).
“Building on GUINNESS’ synonymy with St Patrick’s Day, we invite you to take a break from the daily grind and celebrate the weekend’s festivities by joining the crowd with people from all over the globe. What better than a cold pint of GUINNESS, a plate of freshly shucked oysters, and enjoyable moments shared with friends and strangers alike? As they say, everyone’s Irish on St Patrick’s Day!” enthused Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
Activities to mark in your calendars this St Patrick’s Festival Weekend:
Oyster shucking Competition @ Muddy Murphy’s
Keeping with its annual tradition, Muddy Murphy’s Irish Pub will hold its Oyster Shucking contest on 9 March 2014. The winner will be sent to the Galway International Oyster & Seafood Festival. Established in 1954, the festival has welcomed over half a million visitors, with tantalising events for all to enjoy; seafood trails, oyster hot spots, oyster shucking championships including the Oyster ‘Olympics’ or World Oyster Opening Championship, the ‘Hot Oyster Awards’ cooking challenge, live music and more.
The Singapore River One St Patrick’s Day Street Festival
A St Patrick’s Day Street Festival, supported by GUINNESS – Official Beer of the event, will be hosted over three days at Boat Quay and the adjacent Circular Road. Kicking off on 14 March 2014, the festival will be a celebration of all things Irish, including traditional and contemporary Irish music, street performers and buskers. The weekend festivities will culminate with a St. Patrick’s Day Parade, free for all to participate, on 16 March at 3:30pm. Participants at the parade will march from the Asian Civilization Museum to Circular Road.
St Patrick’s Day was established in honour of the patron saint of Ireland (St Patrick) for bringing Christianity to the Emerald Isle for the first time. Over the years, the March 17 holiday has transformed into a multi-dimensional festival celebrated with parades, parties and of course, GUINNESS by people all over the world. The St Patrick’s weekend should be celebrated responsibly, and in style – for more information visit www.DrinkiQ.com. For more information about Guinness and St Patrick’s Day 2013 in Singapore, please visit https://www.facebook.com/Guinness.SG.
||Celebrate St Patrick’s Day with Guinness
||16 March 2014, Sunday
||15:00 to 17:30 hrs
- Asian Civilization Museum (near Sir Stamford Raffles statue) @ 3.30pm
- Molly Malone’s @ 4pm [56 Circular Rd, Singapore 049411 - for media and their guests]
||The Singapore River One St Patrick’s Day Street Festival
The St Patrick’s Day Parade will commence at 3.30pm near at Asian Civilization Museum, and join us for drinks at Molly Malone’s after!
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